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In an age of ever increasing ideas and information in order to balance the flow of information and develop new innovative means of assessing marketing opportunities. Ideas and concepts have to be re-invented to match the developing needs of customers and organizations.
Although the Marketing mix consisting of the 4P's (Price / Product / Placement / Promotion) still retains a core basis for developing a fundamental conceptual framework for marketing. In relation to modern marketing principles and especially service orientated economies and online trading the 4P's are starting to be considered less relevant and somewhat obsolete.